New York Times: Would They Sound as Sweet by Other Names?

In selecting names, classical groups are spreading their wings, sometimes cleverly, sometimes cryptically...

Ensemble ACJW, on the other hand, is a terrible name. When the riddle of its initials is solved, it is about the corporate sponsorship of an educational program: a worthy cause, but something concertgoers find mildly interesting at best. I am all for arts education, and the support of it, but even having heard and written about several ACJW programs, I cannot remember those initials or what they stand for without looking them up.

https://www.nytimes.com/2010/05/16/arts/music/16names.html